Here are a few design projects I’ve been working on recently.  First up, Amy and Jeff’s wedding invitation.  It’s a 5×5 flat card with reception and rsvp insert cards.  I created this swirl graphic for their save the dates, and we carried it through on their invitations, as well as other details throughout their wedding. I love their colors – bright sea blue and cotton candy pink!

(Hey brides and grooms!  Send me an invitation to your wedding!  Not only will I photograph it for you, it will give me a little taste of your wedding style, and ensure I have all the details, directions and info that your guests receive!)

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My friend and fellow photographer, Karrn from Lotus Photographic, asked me for help with their logo.  She and Ken pride themselves on their greener business practices, and wanted their logo to reflect that.  Their style is modern and casual, so I used a light clean font and clear crisp design.  I love their final logo design, and how they’ve incorporated elements of it into the design of their website and blog!

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Another good friend of mine, and former co-worker, has ignited her passion and started a business doing exactly what she loves.  I’m so happy for Sandy, and her new booming business – Ultimutt Doggie Designs!  It’s a professional dog grooming and doggie daycare company, or what Sandy calls it…. pup styling and spoiling.  Love that!  :)  I can’t wait to make an appointment for Lexi!

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Have a great week, everyone!  Be inspired, be creative and make things!  :)

Having the two logos with shared elements allows more flexibility when designing their marketing and branding materials.  The new website looks fantastic, and a blog is on the way!  If you’re a bride looking for a fabulous florist, definitely check them out:  Stems Inspired Event Design.

Thanks again Natalie, it was SUCH a pleasure to work with you!!  Also thank you to my good friend, Aletha for introducing us!  :)

So you may have opened this page and thought, “What’s going on in here?!” It looks WAY different! And that’s a good thing! I’ve been spending quite a bit of time in the past few weeks designing logos and branding for other companies, designing invitations for brides, and even working my interior design skills planning out our entire lower level and my office layout. Needless to say, it REALLY got my design brain a-chuggin’. I love everything to do with typography and design, and I’ve been so inspired! I couldn’t get it out of my head, so I just thought, why not ;) Check it out – my new logo design!

And the old one, just so you know you’re in the right place ;)

While I did love my pink swirl logo, it was time for my brand to move from “light, casual, pretty” to “elegant, vintage, wedding inspired”. The new logo and look suits my work and style and I :love: it!   My inspiration came mostly for my love of weddings, typography, papers, letterpress, and all things vintage! I was inspired by classic fonts, old patterns, sepia tones, Pottery Barn’s simple elegant decorating style, my Canon AE-1,  and pretty feminine antique details from some of my favorite weddings.

So tell me – what do you think of the new look?  :)

White Dress Events is a West Michigan company devoted to every aspect of wedding planning. They offer coordinating, consulting, and planning, as well as individualized packages to provide exactly what you want in your wedding day.

Tonight’s project was finishing assembling Jess’s invites. They’re 5×5 layered square on a beautiful ivory linen stock, with separate rsvp and reception inserts. Her wedding is going to be all soft Victorian pinks, ivories, and other soft colors, and it will be held at a mansion out on the East Coast this fall. I’m fortunate enough to be part of this wedding twice – in designing her invitations, as well as photographing the wedding itself. East Coast in the fall… a mansion… a beautiful bride and handsome groom – it’s going to be absolutely amazing!